In order to maximize your business profits, you need to cut costs. However, you need to do so carefully to ensure that your company continues to run as effectively as possible. Underpaying staff, for example, will only hurt your output in the long run. Here are some simple, yet effective ways to strategically cut costs in your business.
Reduce Payroll Costs
There are only a handful of costs associated with payroll but these can add up without you even noticing. Making a few changes to your payroll process is a great way to cut costs.
If you pay your employees weekly, switching to a fortnightly or monthly payment system could be an effective way of reducing banking fees, not to mention the workload your admin team face on a weekly basis.
HR software can be a huge help when it comes to cutting payroll costs. Automated workflows, intelligent timesheets and centralized payroll information save a huge amount of time, and therefore, money. XCD solution by peoplexcd.com is one such platform that could help businesses cut costs.
Take Advantage of Social Media
The rise of social media heralded in a new era of marketing and advertising and taking advantage of this could save your business some serious money. Instead of printing numerous costly ads in the newspaper, use social media to reach your chosen demographic. You can even get a good following and likes on your videos from Marketing Heaven so you cement the base for the promotion of your business. You could still hire a signage company to make a birthday banner or a really festive church banner. As for online advertising, you’d need to hire a social media manager who knows how to effectively utilize these platforms to attract customers, but the cost of that will be drastically less than more traditional forms of advertizing.
Platforms such as Facebook and Instagram do offer the option to boost your posts as part of a paid promotion, but again, this is a relatively cheap form of advertising and a few strategic promotions can really help you to build a long term organic audience.
Cut Staffing Costs By Offering Flexibility
Laying off employees is never a popular move, but in this day and age many employees are often happy to take unpaid time off during quiet times of year. People in their twenties are often in favor of this flexible style of working as it allows them to travel for extended periods of time, whilst confident in the knowledge they have a steady job to return to. Older people may also be happy with this arrangement as it allows them to take time off to care for their grandchildren. Of course, it’s important to discuss this with employees first, but letting them know that the option is there could be a way of cutting staffing costs that lets everybody win.
Keep Better Track of Your Expenses
Keeping a closer eye on your expenses could save your business a small fortune. Using software that encourages detailed tracking can help you identify areas where your business could stand to save money, as well as reducing room for mistakes. Being able to track multiple currencies at a time can also reduce confusion and simplify accounting processes.
Image credit: wutzkohphoto via Shutterstock